Search Volume

Check real search demand with Bing Webmaster Tools API — free and official.

Why Bing, not Google?

Google does not offer free search volume data outside of Google Ads. Bing Webmaster Tools provides a free API with monthly search volume by keyword and country.

Is Bing volume a good proxy? — Not perfect, but sufficient for relative comparison. If a keyword has near-zero volume on Bing, it almost certainly has very little on Google too. Use it to filter, not to get exact numbers.

Cost
Free
Data source
First-party (Microsoft)
Granularity
Per keyword, per country

Getting a Bing API key

1

Go to Bing Webmaster Tools and sign in with a Microsoft account.

2

Click your profile → API access (or Settings → API access).

3

Copy your API key — it’s a 32-character hex string. No application process, no approval wait.

Basic usage

python3 -m zens_ink keyword_volume --keywords "ai tools,seo software,content marketing" --apikey YOUR_KEY
KeywordMonthly VolumeTrend
ai tools148,000
seo software22,100
content marketing49,500

Bulk queries from a file

Feed it a file of keywords (one per line):

python3 -m zens_ink keyword_volume --file my_keywords.txt --apikey YOUR_KEY

Chain it with keyword_research — Pipe the output of keyword discovery directly into volume lookup:

python3 -m zens_ink keyword_research "ai tools" --expand | \
  python3 -m zens_ink keyword_volume --file - --apikey YOUR_KEY

Country targeting

Add --country to get localized volume:

python3 -m zens_ink keyword_volume --keywords "seo services" --country US
python3 -m zens_ink keyword_volume --keywords "seo services" --country CN

Supported codes: US, CN, GB, JP, DE, FR, and more (ISO 3166-1 alpha-2).

Reading the trend arrow

The trend column shows whether volume is rising, stable, or falling:

ArrowMeaningAction
RisingGrowing interest — good timing
StableEvergreen demand
FallingWaning interest — lower priority

What’s next?

You have keywords and their search volume. Now you need to know which ones are worth targeting — where competition is low enough that you can actually rank.

keyword_research keyword_volume ranking_data

Head to Ranking Data to see your own performance, or Competitor Analysis to find gaps.

PRO

Doing this manually takes time. The Pro engine's kgr_auto script automates the entire flow — one command from raw data to actionable strategy.

Explore the Pro engine →